BOC Week 4: Jerry Della Femina The Big Idea

Jerry Della Femina was from Italian family who grew up in Brooklyn. Jerry understood what it was like to be in the advertising world unlike anyone else did. Jerry wrote “What’s the Ugliest Part of Your Body?”, “Your Fly is Open”, and “Before Hitler Could Kill Six Million Jews, He Had to Burn Six Million Books”. Jerry Della Femina was thirty years old when he invented the idea of “From Those Wonderful Folks Who Gave You Pearl Harbor”. When Jerry came up with the idea everyone was silent in the conference room. It was WWII and no one was exactly excited about the idea. Fortunately for Jerry that book made him the hottest business man in town. Funny thing is now in the future it is a source of inspiration for the series Mad Men. So the book it now being released for the series fourth season. The book is similar to series because of the sex and booze, but that is not the only story Jerry wants to tell. Jerry wants to tell about the class of warfare and how that advertising guys are not slick and sharp. So to say the best parts of the books are the ad making process, the battles with the superiors and the clients. So this book is more about sex and booze, it’s about war and the power you have to get clients and to win battles. For the first three seasons of Mad Men they did not seem to follow the book very well until now. So we hoping to see new things and more contexts towards the book that Jerry Della Femina wrote.
http://www.designobserver.com/observatory/entry.html?entry=14668

About Me

Hi my name is Melina Thompson and I am trying to become a web designer. I go to The Art Institute of Las Vegas which is a private institute. The Art Institute contains these bachelor’s degrees: Audio Production, Culinary Management, Digital Filmmaking and Video Production, Digital Photography, Fashion and Retail Management, Food and Beverage Management, Game and Art Design, Media Arts and Animation, Visual Effects and Motion Graphics, Interior Design, Web Design and Interactive Media. The Art Institute also offers associates’ degrees in: Baking and Pastry, Culinary Arts, Drafting Technology with AutoCAD and Interior Design. I go to the Art Institute to obtain a bachelors degree in Web Design and Interactive Media. At first I did not think I was going to be able to go to this school. I thought it was one of those impossible schools to get into like UCLA. When I went in for orientation I loved it. Chester (who used to work at the Art Institute, now works in California Art Institute) was the person who let me get in. Chester was impressed with my transcripts and awards I had from high school. So the first three quarters I was here I was going to try for Game and Art Design. It was the hardest quarters of my life, because I realized I couldn’t draw and my teachers also suggested that I go into another degree. So I talked to Jon Kerbaugh who suggested that I go into Web Design and Interactive Media since I was good with computers. So from my fourth quarter until now I have enjoyed being in my new major. So far I have learned how to design in many programs: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premier Pro, Adobe After Effects, and Adobe Bridge. I have also learned how to code in Adobe Flash, Adobe Dreamweaver and Notepad. After I graduate I would like to get a job in Maine, because I would like to live somewhere that as all the seasons, instead of just two, like Las Vegas. Then one day I hope to college somewhere else so I can study and see the animals around the world. It has always been my dream to have a job like Steve Irwin of Jeff Gordon. I also hope to have my own business so I can create websites for professionals’. Also my other dream is to join the National Guard so I can serve my country and pay for my loans. It would also be great if I could travel all around the world and learn about other cultures and taste different kinds of food. I am world beat kind of person. I also love to watch movies and read books. So that is pretty much me in a nutshell.