EOC Week 9: Triplets

I have decided that this was a triplet advertisement because it has three different lines, three different pictures, but it is all about the same company.”The visual changes, the line changes, but the compositional template stays the same.” (Advertising by Design by Robin Landa, pg. 169) Their visual changes are the pictures between the moving balls, the CD and a machine that spins. The line changes are “Move in a different direction” “Get into a new groove” and “Experience a new spin on banking”. The compositional template stays the same throughout the advertisement. It is has a picture then some type then information about Androscoggin Bank. This advertisement is talking about Androscoggin Bank. Androscoggin Bank is trying to make people be interested in their bank by this advertisement. They are saying “move in a different direction” which might mean to you that hey if your bank isn’t the way you thought it would be then try theirs. “Get into a new groove” If your bank isn’t paying attention to you than try theirs. “Experience a new spin on banking” if you don’t like banking, that’s okay, try our online banking. Androscoggin wants to get across to people that they have personal and business banking. A little bit of information on Androscoggin. They have these services: savings, checking accounts, certificates of deposits, personal and commercial loans, online banking and bill payment. They also have: cash management, retirement planning, investment management, and employee benefit programs. Also if you would like to learn more information about them you can go online to
http://www.androscogginbank.com/. In conclusion Androscoggin Bank created a wonderful triplet advertisement by keeping it neat and simple. The text is easy to read and they give information about the bank if you would really like to join, I am pretty sure they would be happy about that.
MLA Format
"Androscoggin Bank." LinkedIn. LinkedIn, 2010. Web. 16 Sep 2010. http://www.linkedin.com/companies/androscoggin-bank>.

EOC:Week 10: Art Serving Capitalize

Art Serving Capitalism
What is capitalism? Answers.com says that it is “an economic system in which the means of production and distribution are privately or corporately owned and development is proportionate to the accumulation and reinvestment of profits gained in a free market.” ("Answers.com")
Okay now let’s try that in English. Basically America is capitalism; it is a bunch of corporations that hire people to make money. Then those employees make money which is good. What is art? Based again on Answers.com it has many definitions. It is a work of nature, color, movement, a body painted on a piece of paper. Art can be anything that you want it to be. Now whether or not you would actually buy or sell that piece of art is up to you. That is the beautiful freedoms of being able to have art serve capitalism, because hey you never know; you could be the next Picasso. Art serving capitalism is basically a person who makes art and sells it to profit from it by making money. That isn’t a bad thing. Especially if take that art and make it into a gallery. Then people would come to pay to get into the gallery to see your art and in even in your gallery you can list prices for your artwork so you can make profit of your work. The only bad part about it is; is that people can steal from your artwork and sometimes you may not even know it. Then that person makes money stealing of your artwork and makes profit from that. So if you are an artist make sure that if you want to be serving capitalism that you protect your work, because it is that easy to just take a picture of it or see it online and make a few changes to it and call it theirs. In conclusion, art serving capitalism has it good sides and its bad sides.
MLA Format
"Capitalism." Answers.com. Answers Corporation, 2010. Web. 16 Sep 2010. http://www.answers.com/topic/capitalism>.

EOC Week 8: Really Good Emaple of Chapter 8

I am planning on using an advertisement from Crest 3D White. This advertisement goes to people who are emotional about how their teeth look. If they look bad Crest tries to hit them with the answer to not be afraid of your smile. This is Crest 3D advertisement: it shows a woman smiling with Crest 3D White logo on the side of the page along with the collection of 3D White. Then the advertisement says this: Heads Will Turn (headline) Whiter Smile IN 1 Day (sub line). Now get a smile that’s more than white-it’s 3D White. Introducing the Crest 3D White collection. Use each product individually. Or use the collection together to start seeing results in 1 day. Intrigued? Let us prove it to you at 3DWhite.com. Michael Sickinger, Firmenich, New Jersey says “Always make sure your type conveys the same feeling as the piece it’s going into; every font has an attitude.” (Advertising by Design by Robin Landa, Pg 163) I personally think that this advertisement has the right attitude because of the colors. The typeface is mostly white except for the blue font with the faded white background. Denise M. Anderson, DMA, New Jersey “when choosing a headline type, review each letter you will need, to see if those letters are interesting. The font may have the sexiest s you have ever seen, but if it is not in your headline, it will be of no use to you.” (Advertising by Design by Robin Landa, Pg 163) I think that this advertisement did a good job on the headline. It’s not too big and it is “white” enough for us to see. In conclusion, I think that this is a good advertisement by the way they put it together. The logo is over the picture and it is someplace where you can see it, along with the collection. Also the typeface is readable and noticeable for us to see it. So good job Crest 3D White.

EOC Week 8:Authority

I want to be able to re-create the design of the company Chef Boyardee. The reason why I want to change Chef Boyardee is because they haven’t changed their advertising for years and most people that our in our generation don’t even know what Chef Boyardee. So I want to make Chef Boyardee more noticeable to children since Chef Boyardee is aimed towards children. So the way I have decided to re-create Chef Boyardee is with a new chef. This person helped me out on my project mostly about font and to keep it interesting. So Denise M. Anderson is the person I am looking up to for my re-design. Denise M. Anderson, DMA, New Jersey had these five points. One: “make choices appropriate to project objectives (client, market, period, etc.). Two: “keep the selection interesting (for example, if choosing Didot, which is a serif font, choose a second font that has a slightly different serif, so that it stands out).” Three: “when choosing a headline type, review each letter you will need, to see if those letters are interesting. The font may have the sexiest s you have ever seen, but if it is not in your headline, it will be of no use to you.” Four: “make sure text fonts are easy to read.” Finally five: “Use the various weights and styles of a font for variation, rather than choosing combinations of two or three fonts. Too many fonts may make a piece look like it was designed by an inexperienced designer.” This would help me because I need to find some typeface that would fit with the new Chef Boyardee style I want to make for the advertisement. This also inspires me, because it gives me some good ideas for the Chef Boyardee Company. So thanks Denise M. Anderson.(Advertising by Design by Robin Landa, pg.163)

EOC Final Project: First Thoughts

My first thoughts about this project are I was thinking about Kraft Marconi and Cheese while I was eating it. I don’t know if they have invented a three cheese for Kraft. I think that would be cool and interesting, because I love three cheese pasta and I think if Kraft could find a way to develop that with their original cheese I think that would be a great seller. Then I thought about how I couldn’t really think of a slogan for that because Kraft has been around forever so I wasn’t sure if that was a good idea or not. Other than that I don’t really have any other thoughts right now.

EOC Week 7: Exciting Advertisement x4

I chose this advertisement because I thought it was different. People don’t usually produce advertisements like this anymore.
Balance: One of the keys on this advertisement is balance. This advertisement has asymmetrical balance. It leads your eye one way to the point of what the advertisement is trying to make you see. What the advertisement is trying to make you see is the car and then read the fine print about fast cars.
Positive/Negative Shapes and Space: Another key point to this advertisement is the positive and negative space. The advertisement is nearly everywhere to represent the fast car Datsun. So the advertisement looks crunched up with the pictures and the logo right in the middle but it is leaning on the side.
Visual Hierarchy: The third key in this advertisement is the visual hierarchy. The main message of this advertisement is teaching people how to drive and doing by driving a fast car. So you want to give people a real challenge to driving? Give them a sports car. They are trying to sell the car which also comes in sedans, wagon, pickups and sports cars.
Illusion: Finally the fourth key in this advertisement is the illusion of the pop out car. The car which they also show in the advertisement looks like it is coming towards you. In my personally opinion I feel like I could touch it.
Personally I think that this advertisement has all these key points because of the way that Datsun decided to represent their advertisement. It looks fun and different. Plus it has a meaning to the advertisement about driving safe and choosing the right car.

EOC Week 6:Make 'Em Laugh

Diet Dr. Pepper made this commercial where there is a wedding being held. The bride is treating her friends like their in boot camp and they are going to do what she says. Then when while the bride is walking away her friend drinks a Diet Dr. Pepper and the commercial says “It’s amazing the sacrifices you’ll make for friendship when it’s comes to the taste of Diet Dr. Pepper you sacrifice nothing. Diet Dr. Pepper tastes more like regular Dr. Pepper.” So the commercial is trying to say that if you drink Diet Dr. Pepper everything will be just fine. The reason why I think this commercial is funny is because I like the fact that the bride and starts to tell the brides what she wants on her wedding day. Then her friends have the expression of “wow really, you’re crazy” and then one of the bride’s friends drinks a Diet Dr. Pepper to be calmer than the others. So it’s funny because you have the bride who wants everything perfect and then the Diet Dr. Pepper to say “hey it’s okay, it’s your friend’s wedding so just chill out and everything is going to be fine”. So to me personally it’s funny. I also like the way that Dr. Pepper delivers the commercial. They tried to make a funny commercial and they delivered. It wasn’t offensive and look likes something that would happen in real life. So in conclusion Dr. Pepper did a good job.
http://www.youtube.com/watch?v=w5FyApwObiY&NR=1