EOC Week Three: Tobacco Advertisement

• Interpret the problem-
In my personal opinion the advertisement above states that Marlboro filter cigarette still tastes just as good as the unfiltered. They are advertising that the hand is holding a cigarette is holding a filtered cigarette that tastes as good as the original. I think that they are using a creative idea for the advertisement because they are using a hand for their phrase: “Flavor you can get a hold of”. It stands out and it’s saying straight out.

• Understand the creative brief-
I think that this advertisement was a good strategy because of the fact that they literally put a picture in that fits the advertisement. The flavor is still there with the filters.

• Say it outright-
I guess what I am trying to say is that they advertisement is making it seem like even though the filters are there cigarettes still taste just as good as the original stuff. Also like I said the advertisement placed a picture in that goes right along with what the advertisement is saying. Which makes it look cool and that cigarettes are still amazing.

• Know your audience-
Marlboro I know from certain people is the best kind of cigarettes out there. Marlboro used to be the most advertised cigarette out there. The cause of the Marlboro to get people to smoke cigarettes works all the time so obviously they know what they are doing. I want them to think that this advertisement is telling them what exactly the advertisement is saying.

• Write your objective-
My goal is try to describe to you the best I can how Marlboro is working very hard to make this advertisement work in their way and how it looks cool, the design works and they are getting out what they need to say.

EOC Week 2: Ethics in Commercials

Tiger Woods’ new Nike advertisement: http://popwatch.ew.com/2010/04/07/tiger-woods-new-nike-ad-earl-woods/
In this advertisement Nike is showing Tiger Woods’ in black and white. They have Earl Woods playing in the background asking Tiger questions. These are the questions that are asked by “Earl Woods” to Tiger: “Tiger, I am more prone to be inquisitive. To promote discussion I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?” Then after that it goes to close up on Tiger and then goes silent.
My opinion about the advertisement is that they used Tiger to talk more about his past and what he did. In my personal opinion what Nike did was horrible. They used Earl’s supposed voice to suppress Tiger into talking about what happened, but Tiger stayed silent. What is that supposed to mean. Also I think the whole black and white just sets the mood for someone to be upset about the commercial. Usually Nike is very professional and uses its commercials towards sports to sell shoes. I don’t see how this commercial is selling anything, expect to attract attention to Tiger Woods.
Also Tiger’s father died in 2006 that to me is unethical to use that kind of press on someone who already has gone through a lot and now has to deal with the press about Nike’s commercial using his dad’s voice. Also like I said it is not clear that they use Earl’s actual voice: “It’s not clear yet where the audio of Earl Woods, who passed away in 2006, originally came from, but using it to essentially rebuke Tiger for his behavior is definitely all kinds of striking.” Plus when Nike was asked about the commercial this is all they said: “We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father.” So your using his dead father’s voice to remind him that he did wrong so he could be more stressed out then he is? I don’t know what Nike was thinking, but I definitely did not expect this from Nike and that makes me very disappointed in them, that they would be so unprofessional.

About Me

Hi my name is Melina Thompson and I am trying to become a web designer. I go to The Art Institute of Las Vegas which is a private institute. The Art Institute contains these bachelor’s degrees: Audio Production, Culinary Management, Digital Filmmaking and Video Production, Digital Photography, Fashion and Retail Management, Food and Beverage Management, Game and Art Design, Media Arts and Animation, Visual Effects and Motion Graphics, Interior Design, Web Design and Interactive Media. The Art Institute also offers associates’ degrees in: Baking and Pastry, Culinary Arts, Drafting Technology with AutoCAD and Interior Design. I go to the Art Institute to obtain a bachelors degree in Web Design and Interactive Media. At first I did not think I was going to be able to go to this school. I thought it was one of those impossible schools to get into like UCLA. When I went in for orientation I loved it. Chester (who used to work at the Art Institute, now works in California Art Institute) was the person who let me get in. Chester was impressed with my transcripts and awards I had from high school. So the first three quarters I was here I was going to try for Game and Art Design. It was the hardest quarters of my life, because I realized I couldn’t draw and my teachers also suggested that I go into another degree. So I talked to Jon Kerbaugh who suggested that I go into Web Design and Interactive Media since I was good with computers. So from my fourth quarter until now I have enjoyed being in my new major. So far I have learned how to design in many programs: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premier Pro, Adobe After Effects, and Adobe Bridge. I have also learned how to code in Adobe Flash, Adobe Dreamweaver and Notepad. After I graduate I would like to get a job in Maine, because I would like to live somewhere that as all the seasons, instead of just two, like Las Vegas. Then one day I hope to college somewhere else so I can study and see the animals around the world. It has always been my dream to have a job like Steve Irwin of Jeff Gordon. I also hope to have my own business so I can create websites for professionals’. Also my other dream is to join the National Guard so I can serve my country and pay for my loans. It would also be great if I could travel all around the world and learn about other cultures and taste different kinds of food. I am world beat kind of person. I also love to watch movies and read books. So that is pretty much me in a nutshell.

EOC Week 1: VW Lemon

“The ad featured a black and white photo of the Volkswagen Beetle with the word “Lemon” in bold san serif font… that proclaims that this particular car was rejected … of a blemish on the chrome piece of the glove box. The ad goes on to describe the rigorous inspection process...” (http://www.writingfordesigners.com/?p=1731)“This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars. (It also means a used VW depreciates less than any other car.)We pluck the lemons; you get the plums.” (http://mayanmuse.blogspot.com/2007/11/lemon-ad-by-ddb-for-volkswagen.html)“The Model T Ford was the first "people's car," but a brilliant engineer named Ferdinand Porsche dreamed of one for the German people. So did Adolf Hitler, who saw a Volkswagen as a way to secure himself as Germany's absolute ruler. With Der Fuhrer's patronage, Porsche designed a simple yet sophisticated machine with a distinctive beetle-like shape. But just as production got rolling, Hitler began World War II and the little car's future was very much in doubt.”
(http://auto.howstuffworks.com/1931-1945-volkswagen-beetle.htm)My personal opinion about the advertisement is that it is a great way to trick you into reading the piece of paper that is in front of you. Too many times I have seen people who read magazines go right pass the ads because they do not interest them. This advertisement caught many people’s attention because Volkswagen made fun of their car which made it funny. The other part is the investigation by Inspector Kurt Kroner, who rejected the car; which makes people interested in reading about the investigation. So not only does the advertisement entertains its customers but also gives them information. Since the advertisement was made they successfully sold the car. Plus since then there has not been such a great advertisement of this potential in a while. So in conclusion Volkswagen created one of the greatest ads in history.