EOC Week 2: Ethics in Commercials

Tiger Woods’ new Nike advertisement: http://popwatch.ew.com/2010/04/07/tiger-woods-new-nike-ad-earl-woods/
In this advertisement Nike is showing Tiger Woods’ in black and white. They have Earl Woods playing in the background asking Tiger questions. These are the questions that are asked by “Earl Woods” to Tiger: “Tiger, I am more prone to be inquisitive. To promote discussion I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?” Then after that it goes to close up on Tiger and then goes silent.
My opinion about the advertisement is that they used Tiger to talk more about his past and what he did. In my personal opinion what Nike did was horrible. They used Earl’s supposed voice to suppress Tiger into talking about what happened, but Tiger stayed silent. What is that supposed to mean. Also I think the whole black and white just sets the mood for someone to be upset about the commercial. Usually Nike is very professional and uses its commercials towards sports to sell shoes. I don’t see how this commercial is selling anything, expect to attract attention to Tiger Woods.
Also Tiger’s father died in 2006 that to me is unethical to use that kind of press on someone who already has gone through a lot and now has to deal with the press about Nike’s commercial using his dad’s voice. Also like I said it is not clear that they use Earl’s actual voice: “It’s not clear yet where the audio of Earl Woods, who passed away in 2006, originally came from, but using it to essentially rebuke Tiger for his behavior is definitely all kinds of striking.” Plus when Nike was asked about the commercial this is all they said: “We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father.” So your using his dead father’s voice to remind him that he did wrong so he could be more stressed out then he is? I don’t know what Nike was thinking, but I definitely did not expect this from Nike and that makes me very disappointed in them, that they would be so unprofessional.