• Interpret the problem-
In my personal opinion the advertisement above states that Marlboro filter cigarette still tastes just as good as the unfiltered. They are advertising that the hand is holding a cigarette is holding a filtered cigarette that tastes as good as the original. I think that they are using a creative idea for the advertisement because they are using a hand for their phrase: “Flavor you can get a hold of”. It stands out and it’s saying straight out.
• Understand the creative brief-
I think that this advertisement was a good strategy because of the fact that they literally put a picture in that fits the advertisement. The flavor is still there with the filters.
• Say it outright-
I guess what I am trying to say is that they advertisement is making it seem like even though the filters are there cigarettes still taste just as good as the original stuff. Also like I said the advertisement placed a picture in that goes right along with what the advertisement is saying. Which makes it look cool and that cigarettes are still amazing.
• Know your audience-
Marlboro I know from certain people is the best kind of cigarettes out there. Marlboro used to be the most advertised cigarette out there. The cause of the Marlboro to get people to smoke cigarettes works all the time so obviously they know what they are doing. I want them to think that this advertisement is telling them what exactly the advertisement is saying.
• Write your objective-
My goal is try to describe to you the best I can how Marlboro is working very hard to make this advertisement work in their way and how it looks cool, the design works and they are getting out what they need to say.
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