Jerry Della Femina was from Italian family who grew up in Brooklyn. Jerry understood what it was like to be in the advertising world unlike anyone else did. Jerry wrote “What’s the Ugliest Part of Your Body?”, “Your Fly is Open”, and “Before Hitler Could Kill Six Million Jews, He Had to Burn Six Million Books”. Jerry Della Femina was thirty years old when he invented the idea of “From Those Wonderful Folks Who Gave You Pearl Harbor”. When Jerry came up with the idea everyone was silent in the conference room. It was WWII and no one was exactly excited about the idea. Fortunately for Jerry that book made him the hottest business man in town. Funny thing is now in the future it is a source of inspiration for the series Mad Men. So the book it now being released for the series fourth season. The book is similar to series because of the sex and booze, but that is not the only story Jerry wants to tell. Jerry wants to tell about the class of warfare and how that advertising guys are not slick and sharp. So to say the best parts of the books are the ad making process, the battles with the superiors and the clients. So this book is more about sex and booze, it’s about war and the power you have to get clients and to win battles. For the first three seasons of Mad Men they did not seem to follow the book very well until now. So we hoping to see new things and more contexts towards the book that Jerry Della Femina wrote.
http://www.designobserver.com/observatory/entry.html?entry=14668
No comments:
Post a Comment