I chose this advertisement because I thought it was different. People don’t usually produce advertisements like this anymore.
Balance: One of the keys on this advertisement is balance. This advertisement has asymmetrical balance. It leads your eye one way to the point of what the advertisement is trying to make you see. What the advertisement is trying to make you see is the car and then read the fine print about fast cars.
Positive/Negative Shapes and Space: Another key point to this advertisement is the positive and negative space. The advertisement is nearly everywhere to represent the fast car Datsun. So the advertisement looks crunched up with the pictures and the logo right in the middle but it is leaning on the side.
Visual Hierarchy: The third key in this advertisement is the visual hierarchy. The main message of this advertisement is teaching people how to drive and doing by driving a fast car. So you want to give people a real challenge to driving? Give them a sports car. They are trying to sell the car which also comes in sedans, wagon, pickups and sports cars.
Illusion: Finally the fourth key in this advertisement is the illusion of the pop out car. The car which they also show in the advertisement looks like it is coming towards you. In my personally opinion I feel like I could touch it.
Personally I think that this advertisement has all these key points because of the way that Datsun decided to represent their advertisement. It looks fun and different. Plus it has a meaning to the advertisement about driving safe and choosing the right car.
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