• Image or Lifestyle
http://img3.imageshack.us/img3/6789/elle201001page013.jpg
• The reason why this would be an advertisement for Image/Lifestyle is because Cover Girl is a beauty product that most women wear. And women usually think that if the wear cover girl products then they can look like (Drew Barrymore). It is a brand that they trust and know well enough to wear it for most of their life.
The second category
• Adventures and Escapes
http://web.me.com/anthonymingo/iWeb/anthonymingo/disney_files/droppedImage.png
• The reason why I think this represents Adventures and Escapes is because Disney is an adventure and escape. As the advertisement presents itself, to me it is saying. In the hotel you can rest and enjoy the day, but outside is where the fun is.
The third category
• Benefits
http://www.valueofadvertising.org/images/big/content-coffie.jpg
• The reason why I think this advertisement represents benefits is because the advertisement is offering you the brand (Caribou Coffee) which is saying that their brand offers genuine coffee and what is in it for us is drinking some good coffee without having to go decaf.
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