“The ad featured a black and white photo of the Volkswagen Beetle with the word “Lemon” in bold san serif font… that proclaims that this particular car was rejected … of a blemish on the chrome piece of the glove box. The ad goes on to describe the rigorous inspection process...” (http://www.writingfordesigners.com/?p=1731)“This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars. (It also means a used VW depreciates less than any other car.)We pluck the lemons; you get the plums.” (http://mayanmuse.blogspot.com/2007/11/lemon-ad-by-ddb-for-volkswagen.html)“The Model T Ford was the first "people's car," but a brilliant engineer named Ferdinand Porsche dreamed of one for the German people. So did Adolf Hitler, who saw a Volkswagen as a way to secure himself as Germany's absolute ruler. With Der Fuhrer's patronage, Porsche designed a simple yet sophisticated machine with a distinctive beetle-like shape. But just as production got rolling, Hitler began World War II and the little car's future was very much in doubt.”
(http://auto.howstuffworks.com/1931-1945-volkswagen-beetle.htm)My personal opinion about the advertisement is that it is a great way to trick you into reading the piece of paper that is in front of you. Too many times I have seen people who read magazines go right pass the ads because they do not interest them. This advertisement caught many people’s attention because Volkswagen made fun of their car which made it funny. The other part is the investigation by Inspector Kurt Kroner, who rejected the car; which makes people interested in reading about the investigation. So not only does the advertisement entertains its customers but also gives them information. Since the advertisement was made they successfully sold the car. Plus since then there has not been such a great advertisement of this potential in a while. So in conclusion Volkswagen created one of the greatest ads in history.
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