Real World Advertising
Chef Boyardee was once the most popular kind of recipe in its history, but now Chef Boyardee has become second best to SpaghettiO’s. In real world advertising I suggest to Chef Boyardee to create a new kind of Chef Boyardee. The only thing I can do though is advertised the product and hope that it will work. “Composition: Critical Principles of Design: Design for advertising has a main thrust; combined with words, it stimulates perceptions in order to sell products, services and ideas.”(Advertising by Design by Robin Landa, pg. 125) My personal opinion was to create a billboard. I would think that building a billboard would help get Chef Boyardee out there because I think it could reach to more people. The reason why I think it would reach to more people is because most people are starting to have computers or cell phones with the Internet already built on it. So it would be easy for families who saw the billboard could go to the website. The way I created the billboard was the based on the hope that Chef Boyardee would take their product and make it more healthy and affordable. Plus I built a whole new chef. I built a super chef, because I figured that is what children are into these days and that the design would help build up the sales in Chef Boyardee. “It shouldn’t look like advertising: the product as the main visual, the logo, a formulaic layout utilized by many others, copy that sounds like a sales pitch.”(Advertising by Design by Robin Landa, pg. 143) Also I built another billboard where super chef goes against the old chef. The reason why I created this is because I wanted to give Chef Boyardee the option to the people the choice to choose between the old or the new one. I think that would be the best option because it will get people involved and hopefully the people that already buy Chef Boyardee will tell more people about it. In conclusion, I am not sure whether or the not the advertisement would really work, but I would at least be hopeful for the change.
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