Promotion

Promotion

Chef Boyardee is promoted through their website and usually television. Well I was thinking what about a billboard. That would be different for Chef Boyardee to do, but if they want to get out there to families before SpaghettiO’s does; why not put it on a big poster saying hey come buy our product. So my idea for promotion is to put my new idea of Chef Boyardee’s design on to a billboard along with some kind of information and something to say on it. I am hoping what I will get out of it will be for customers to realize the benefits and differentiation between SpaghettiO’s. In conclusion I am hoping that my new advertisement will bring in more families for Chef Boyardee. “Who is the audience? Whoever is on the end of a commercial or public service communication, either a group or an individual, is the audience.” (Advertising by Design by Robin Landa, pg. 35) “Know your audience: What do they think about your brand? Your cause? What do you want them to think?”(Advertising by Design by Robin Landa, pg. 50) “Audience and Appropriateness: Here’s the cardinal rule: know your audience. Know what they’ll tolerate. Know what they won’t tolerate. Know what they find distasteful. Know their limits. Understand what they think is cool and not cool.”(Advertising by Design by Robin Landa, pg. 142) “What falls under the: typical ad appearance; category? Looks like a visual sales pitch, product is obvious, not usually unified, little graphic impact, not memorable, no visual surprise, boring.”(Advertising by Design by Robin Landa, pg. 149) “Verbal/Visual Relationship: If you think of the relationship between the verbal message and the visual message as that of an old-time comedy team, where one is the straight person and one is the funny person, then you can begin to understand this; if you have unusual verbal message then the visual should be straightforward.”(Advertising by Design by Robin Landa, pg. 159) “Designing Print Campaigns: Once you have your strategy formulated and have conceived advertising concepts or ideas then it’s time to design.”(Advertising by Design by Robin Landa, pg. 162)