Name of product:Slogan

Chef Boyardee

Chef Boyardee: The new and improved chef is back in business. “Getting Started: Interpret the problem. Advertising involves creative problem solving. If your idea is creative and doesn’t solve the problem, it’s not an effective ad.”(Advertising by Design by Robin Landa, pg.50) I came up with this slogan for Chef Boyardee because I thought it was different. The reason why I think it is unique is because Chef Boyardee has not changed their campaign at all expect for their pictures of new pasta. So I thought this time it would be nice to see a new face. What it means is that I plan to redesign Chef Boyardee to be a younger chef. I think that this will work out because it seems that Chef Boyardee aims their products more towards kids than adults. I don’t know if a new chef would really work in the adult community, but the younger chef would relate more the kid customers. “The Problem is the Solution: taking a negative and making a positive.”(Advertising by Design by Robin Landa, pg. 75) For example, Chef Boyardee should take a chance on a new ad campaign. So I personally think that Chef Boyardee’s new advertisement campaign should be with a new and improved chef and a way to redesign the advertisement on the cans of pasta. “What makes an Ad: An ad in any visual medium is almost always a cooperative relationship between words and images.”(Advertising by Design by Robin Landa, pg. 52) In conclusion I think that it is time for past Chef Boyardee to move aside and make room for the new Chef Boyardee. “Creative Approaches: a creative approach in advertising must be appropriate for the product or service and communicate and enhance the client’s message.”(Advertising by Design by Robin Landa, pg. 174)