I am planning on using an advertisement from Crest 3D White. This advertisement goes to people who are emotional about how their teeth look. If they look bad Crest tries to hit them with the answer to not be afraid of your smile. This is Crest 3D advertisement: it shows a woman smiling with Crest 3D White logo on the side of the page along with the collection of 3D White. Then the advertisement says this: Heads Will Turn (headline) Whiter Smile IN 1 Day (sub line). Now get a smile that’s more than white-it’s 3D White. Introducing the Crest 3D White collection. Use each product individually. Or use the collection together to start seeing results in 1 day. Intrigued? Let us prove it to you at 3DWhite.com. Michael Sickinger, Firmenich, New Jersey says “Always make sure your type conveys the same feeling as the piece it’s going into; every font has an attitude.” (Advertising by Design by Robin Landa, Pg 163) I personally think that this advertisement has the right attitude because of the colors. The typeface is mostly white except for the blue font with the faded white background. Denise M. Anderson, DMA, New Jersey “when choosing a headline type, review each letter you will need, to see if those letters are interesting. The font may have the sexiest s you have ever seen, but if it is not in your headline, it will be of no use to you.” (Advertising by Design by Robin Landa, Pg 163) I think that this advertisement did a good job on the headline. It’s not too big and it is “white” enough for us to see. In conclusion, I think that this is a good advertisement by the way they put it together. The logo is over the picture and it is someplace where you can see it, along with the collection. Also the typeface is readable and noticeable for us to see it. So good job Crest 3D White.
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