Comparative Analysis

SpaghettiO’s

Chef Boyardee is good pasta, but does it stand up to SpaghettiO’s? “Comparison: comparing a product or service to something different from it.”(Advertising by Design by Robin Landa, pg. 79) I think that SpaghettiO’s is the biggest competition for Chef Boyardee. They are three reasons why. One: SpaghettiO’s like Chef Boyardee draws customers in by telling people that their pasta is healthy and good for kids. Two: SpaghettiO’s offer what their pasta has that makes their kids healthy right on their front page, Chef Boyardee doesn’t they have a newsletter that you can sign up for. Three: SpaghettiO’s plan on improving by making their products healthier and affordable for all their customers. Also SpaghettiO’s is facing an challenge right now, because their company Campbell’s had to recall SpaghettiO’s with Meatballs in 14.75-ounce cans; SpaghettiO’s A to Z with Meatballs in 14.75-ounce cans; and SpaghettiO’s Fun Shapes with Meatballs (Cars) in 14.75-ounce cans.
("http://www.campbellsoup.com/spaghettios.asp")
Chef Boyardee will be bigger and better pasta than SpaghettiO’s because I think that Chef Boyardee should also aim for making their products healthier and affordable for their customers. “Association: our tendency to form mental connections between brands and memories is what this category of ads can bank on, encouraging emotional bonds between the consumer and the brand.”(Advertising by Design by Robin Landa, pg. 119) Also I think that maybe Chef Boyardee should expand on offering some new products for adults more than kids. “The relationship of form and content in the campaign should be appropriate and meaningful.”(Advertising by Design by Robin Landa, pg. 168) Chef Boyardee might also want to consider putting their health facts on their website and how much their pasta costs. I think that this would be a great start for Chef Boyardee. In conclusion Chef Boyardee needs a good campaign to beat SpaghettiO’s. “A good print campaign is only as good as the ideas that holds it together. A central thought, carried throughout the campaign, will make people stop and feel something.”(Advertising by Design by Robin Landa, pg. 173)

MLA Format

1. "Campbell's Welcome." http://www.campbellsoup.com/spaghettios.asp. Campbell's, 2005. Web. 14 Sep 2010. .